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Adidas

Adidas AG stylized is a multinational corporation, founded and headquartered in Herzogenourach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike.It is the holding Company. 

Products

Apparel

Adidas sells a range of clothing items, varying from men’s and women’s t-shirts, jackets, hoodies, pants and leggins.

The first Adidas item of apparel was the Franz Backenbauer tracksuit created in 1967. Adidas AG is the largest manufacturer of sports bras in Europe, and the second largest manufacturer in the world.

Sportswear

Association football

Autographed jersey of the Span national football team that was manufactured by Adidas for the 2014 FIFA World cup.

One of the main focuses of Adidas has always been football kits, and the associated equipment. Adidas remains a major company in the global supply of team kits for international association football teams and clubs.

Adidas makes referee kits that are used in international competition and by many countries and leagues in the world. The company has been an innovator in the area of footwear for the sport, with notable examples including the 1979 release of the Copa Mundila moulded boot used for matches on firm dry pitches. It holds the accolade of the best selling boot of all time. The soft-ground equivalent was named World Cup and it too remains on the market.

Example

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adidas sportswear

Cricket

Indian cricketer Sachin Tendulkar, batting with his personalized Adidas Cricket Bat.

Adidas began manufacturing cricket footwear in the mid 1970s, with their initial target market being Australia. Their shoes were a radical departure from traditional leather cricket boots which had remained basically unchanged for decades, being lighter and more flexible but also offering less toe protection, so that it became not uncommon to see batsmen who had been struck by the ball on the foot hopping around in pain. Having continued to manufacture cricket footwear for many years, in 2006 the company finally entered the field of bat manufacture in 2008 and currently their bat range includes the Pellara, Incurza, Libro and M-Blaster models.

In the 1990s, Adidas signed the superstar Indian batsman Sachin Tendulkar and made shoes for him. From 2008 until his retirement, Adidas had sponsored the cricket bat used by Tendulkar. It created a new bat, ‘Adidas MasterBlaster Elite’, personalized for him.

In 2008, Adidas made a concerted move into English cricket market by sponsoring English batting star Kevin Pitersan after the cancellation of his lifetime deal with Woodworm, when they ran into financial difficulties. The following year they signed up fellow England player lan Ball, Pakistan opening batsman Salman Butt and Indian Player Ravindra Jadeja.

In the Indian Premiur League (IPL), Adidas sponsored the team Mumbai Indians from 2008 to 2014 and Delhi Daredevils from 2008 to 2013. They were the official sponsors of Pune Warriors India in 2011 and 2012, however the team was banned from IPL due to payment issues. In 2015 Season, Adidas sponsored Royal Challengers Bangalors.

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Indian cricketer Sachin Tendulkar, batting with his personalized Adidas Cricket Bat

Sponsorship :

Lionel Messi, who is sponsored by Adidas, prepares to shoot with his dominant left foot during the final of the 2014 FIFA World cup..
Andy Murray endorsed Adidas from the start of the 2010 season until the end of the 2014 Season receiving US$4.9 million per year

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