ALDI COUPONS

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Aldi (stylised as ALDI) is the common brand of two German family owned discount supermarket chains with over 10,000 stores in 20 countries, and an estimated combined turnover of more than €50 billion.Based in Germany, the chain was founded by brothers karl and Theo Albrecht in 1946 when they took over their mother’s store in Essen, which had been in operation since 1913. The business was split into two separate groups in 1960, that later became Aldi Nord, headquartered in Essen, and Aldi Süd, headquartered in Mulheim.

In Germany, Aldi Nord and Aldi Süd have been financially and legally separate since 1966, although both divisions’ names may appear as if they were a single enterprise with certain store brandsor when negotiating with contractor companies.

Business Organization :

Germany :

The Aldi Nord group currently consists of 35 independent regional branches with approximately 2,500 stores. Aldi Süd is made up of 31 companies with 1,600 stores. The border between their territories is commonly known as ″Aldi-Äquator″ (literally: Aldi equator)[and runs from the Rhine via Mulhe in ande rruha, Wermilkerichen, Marburg, Seigen, and GeiBen east to just north of Fulda.

In December 2002, a survey conducted by the German market research institute Forsa found 95% of blue-collar workers, 88% of white-collar workers, 84% of public servants, and 80% of self-employed Germans shop at Aldi. One of Aldi’s direct competitors internationally is Lidl.

Aldi in Germany

Internationally

Aldi stores worldwide: Aldi Nord in blue, Aldi Süd in orange. Not shown is Trader Joe’s in the U.S., which belongs to Aldi Nord.

The Aldi group operates over 10,000 stores worldwide. Aldi Nord is responsible for its stores in Belgium, the Netherlands, Luxembourg, France, Poland, Spain, Denmark, and Portugal, and also operates the Trader Joe’s markets in the United States. Aldi Süd’s responsibilities are in the United States Austria, Slovenia and Italy . Aldi Süd’s first Switzerland store opened in 2005, while it has operated in Hungary since 2007. Aldi Süd had invested an estimated in Greece from November 2008 until pulling out on 31 December 2010.

ALDI Nord Interior
Variant of Aldi Süd Logo used internationally from 1982 until March 2017

In the United States, due to the relatively low staffing of Aldi locations compared to other supermarket chains, Aldi has a reputation of starting employees out at significantly higher than minimum wage, unusual among American supermarkets.

In Ireland, Aldi has been accused of a “lack of corporate responsibility” to their farmer suppliers by the Irish Farmer’s Association.

Aldi was named 2018 “Retailer of the Year” by Supermarket News.


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